QBE Sydney Swans Fabric of the Swans

We created a giant photo wall mosaic with all of the Swans supporters, which over the course of the season formed a hero image of the Sydney Swans.

QBE Sydney Swans Fabric of the Swans
QBE Sydney Swans Fabric of the Swans
903
Total shares
11
Game day activations
2415
Attendees
2091
Photos taken

The Brief

Going to see the QBE Swans is a great day out for the whole family, the pre-game entertainment outside the stadium has become a huge part of the experience. It's the fans support that make all of this possible. QBE wanted a way for all those attending to be a part of the community and show their support for the team.

Execution

Working with Octagon to highlight QBE's guernsey sponsorship of the Sydney Swans, fans had their guernseys treated with a special reflective spray before entering a custom prepared booth. Fans then received a printed photo along with a mosaic photo tile. Over the course of the season a giant image of the Swans' team was built with each fan a part of the image.

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