A community engagement program to promote the #createwelcome campaign.
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Refugees and people seeking asylum are among Australia’s most vulnerable new arrivals. Guests were encouraged to welcome them with a message of friendship and tackle negative rhetoric, while using the tag #CreateWelcome
After training MDA deployed a Tag Snaps system at their events throughout at 12 month period. Tag Snaps helped drive engagement at community events and content for the #createwelcome hashtag to be used on a billboard campaign by cosponsor Goa.
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